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Shelter Insurance
Client
Shelter Insurance is an insurance company offering a comprehensive array of insurance services.
Project goal
Iterative usability testing of an insurance company’s home page prototypes.
Role
I conducted A/B prototype testing, think-aloud user interviews as well as administered an online survey to compare three possible aesthetic designs of the home page.
Tools
Prototype testing, high fidelity mock ups, Qualtrics online survey tool
Team
Client, developers/designers, usability evaluation team
Outcome
The client company has chosen the new home page redesign based on the findings from the study. This study resulted in a journal publication "Two-Phase Usability Evaluation of Insurance Website Prototypes" (2015).